When Michel Bouchard settled in Burgundy in 1731 to set up a flourishing enterprise in the fabric trade followed by branching out to become a wine broker, he laid down the family’s Burgundian roots. In 1750, his eldest son, Joseph, followed his father in the family business, anchoring the presence of the Bouchards on the Côte d’Or.

Working closely with local winegrowers, this close collaboration resulted in a crafting of wine merchant-winemaker-cellarer, with the unyielding quest for perfection in quality, authenticity of style and prestige. Formed from over two centuries of savoir-faire, these attributes are imbued in the culture of our House – Bouchard Aîné & Fils. The outcome – a perfect mastery of grape selection, winemaking and ageing.

The history of the first wine merchant families is rich and complex. However, few remain that continue this rich tradition. Our House, Bouchard Aîné & Fils is one of the exceptions amongst the few and is passionately proud of its two-century old history and tradition.